AT+T Branding – Olympic Pitch

Louisa Fitch was Lead designer on this project to brand AT+T’s [then] new broadband offering. Working with creative director Juan Delcan at V12 in Los Angeles all the animation was done in house or with Psyop in New York (one of their first big jobs).

Internal wrangling at AT+T meant the completed campaign was scrapped and never aired!

AWARD: The campaign won a Gold Award at Promax in the Salon de Refuse Category…