Entries by louisafitch

Branding for IO

Following on from the work done by branding strategy heavyweights Circus in London –  We re-branded start-up IO – Intelligent Optimizations – a Demand Side Platform software company based in Plymouth, UK. We created their original identity and brand guidelines and contributed to their website look and feel. They recently landed 4m in investment. Go IO ! Go […]

Natural History Museum Stegosaurus

Working directly with the Natural History Museum in London we added 3d animation elements to this film they made to inform the public on their latest acquisition: the largest Stegosaurus skeleton in the world !! [Nicknamed Sophie !] It was installed in the museum in late 2013. Animation by Alex Amelines. Find out more here:  

Zeizang Circuit Logo Ident

This logo was created for London based branding experts On Three who created the entire identity for this new multi-million dollar Chinese racing series. The SFX are by Chris Harrington who had to meet the exact engine noise specifications. No mean feat when you are up against some serious petrol heads !

Leaders Logo Sting

Commissioned by branding superhero James Henderson at BrilliantPath who designed the logo and identity for Leaders a group who organise inspiring events for the professional world of sport by searching for the best content, attracting the best people and spreading the best insights. We took their excellent geometric design and breathed life into it for […]


Ruby Hammer, international make up artist, celebrity and all round lovely person finally has the branding and website to do her justice. Sugarway were responsible for Ruby Hammer’s logotype and the fully responsive website design that shows it off. Check it out here.      

InCycle TV Branding and Graphics

This promo was produced for IMGs newly launched InCycle TV Channel. Working with footage shot by Creative Director /Director Dan Merry from the agency Dunlop Goodrich  –  Sugarway designed the Corporate Identity / Logo for this channel and then brining it to life within a motion graphics package that could be applied across the channel.