This title sequence was part of work commissioned by Brand/Creative Director Daryl Goodrich of D Films on behalf of IMG London for the new Channel 4 Racing Franchise with Clare balding at the helm. Sugarway were resonsible for Art Direction, Design and Animation for the entire show from pitch to production.
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Sugarway were responsible for a winning pitch and consequently all Art Direction, Design and Animation for the new look for Channel 4 Racing with Clare Balding at the helm. Sugarway were hired by Brand/Creative director Daryl Goodrich at D FIlms – on behalf of IMG London.