definition – broad spectrum creative services

1 broad |brɔːd|   2 spectrum |ˈspɛktrəm|  3 creative |kriːˈeɪtɪv|  4 services |ˈsəːvɪsez|

> A pretentious term to describe a design company that will do *almost anything for money;

“A $1million TV commercial? of course madame.”

*“A $500 ‘Branding Job’ for your company that requires a website, name and logo? I’m afraid the creative team are on long term sick leave, please leave your business card  –  oh… you need that designing too.”

 

1 (broad) covering a large number and wide scope of subjects: the company has a broad range of experience.

• the kind of mind required to look in ‘that’ drawer.

• having a wide range of meanings or applications; loosely defined: our range of programmes comprises three broad categories.

2 (the spectrum) a band of colours, as seen in a rainbow, produced by separation of the components of light by their different degrees of refraction according to wavelength.

• A really cool computer that I learnt to programme on back in the 1980’s, I stayed single for some time.

• a characteristic series of frequencies of electromagnetic radiation emitted or absorbed by a substance.

3 (creative) relating to or involving the use of the imagination or original ideas to create something: change unleashes people’s creative energy | creative writing.

• louisa fitch

• having good imagination or original ideas: a creative team of designers.

4 (services) [ mass noun ] the action of helping or doing work for someone: millions are involved in voluntary service.

• you don’t want it? We ain’t got it.

• [ count noun ] an act of assistance: he has done us a great service | he volunteered his services as a driver.