Vodafone McLaren F1 – Brand Film

Working directly with the In house marketing team at VMM and live action director Daryl Goodrich, Sugarway were asked to pitch a concept that would bring the McLaren F1 merchandising brand to life.

Sugarway’s Creative Director, Louisa Fitch produced some beautiful concept board which the client loved. From there a dificult green screen shoot at the amazing Mclaren Technology centre was completed, video composed into the look Louisa had envisioned and then animated by Allen Donhauser in California.

TRIVIA: Jenson was a really nice bloke, Lewis was…